
At least if Nike breaks the bank to get Beckham and he never plays the company could always substitute Billy Idol for Becks and Americans probably wouldn’t even know…
It looks like everyone’s favorite home to Lil’ Penny is making headlines again, this time with their efforts to sign soccer uber-star David Beckham away from rival Adidas. If Nike succeeds, I can only hope their ad campaign for Beckham (and Beckham’s U.S. career itself) will be as successful as that of former Nike client Freddy Adu. I’m all for Nike’s continued plunging of millions of dollars into ad campaigns for a sport no one in America cares about.
And while Nike’s at it, maybe they could throw millions today at Rich Harden, Eric Lindros, Mark Prior, Payne Stewart, Dale Earnhardt Sr., Charles Rogers, and Penny Hardaway. I mean, they’ve all seen as much professional action as Beckham over the last year in America. Hell, for fifty bucks, I’ll abandon my looming sponsorship with Keds for a chance to represent the swoosh. But hey, if another friendly with Chelsea ever comes up, Eric Wynalda and the other eight Americans who watch soccer might actually get to see Beckham in all his swooshed-out glory.
Go ahead Nike, just do it.
-NEIL
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