I’ve always been amazed at how consistantly great Nike’s commercials are. I don’t know how they always come up with such captivating ads, whether they be of the humorous or the bone-chilling variety. Wait, I think I do know the answer to that question. Nike probably grosses about $68,374 billion in yearly revenue from their clever little horizontal J logo, which lets them hire the smartest advertising minds to write their commercials and the best athletes to appear in them. Spending a lot of money always equates to a great product. Just ask Kevin Costner about Waterworld, Knicks’ fans about their amazing basketball team, or Michael Jackson about his astonishing looking nose.
But who really cares why Nike always makes such good commercials. Here’s a list of the 20 best they’ve made:
20. Kevin Garnett Dominates The Neighborhood
Wow, I don’t know how much Nike spends on writing their advertisements, but after finding this commercial online and remembering Kevin Garnett was in a Nike commercial, I’m wondering how much Nike spends on their research and development department. Who at Nike didn’t think signing Garnett to a long-term endorsement contract was a good idea? Obviously someone, since KG spent years pimping everyone’s favorite sneaker company, And-1. But this really is a quality commercial.
19. Dennis Hopper As Mad Referee
Truthfully, I don’t find this commercial that good at all. But I always love when a celebrity decides he’s ready for the cheap paycheck and gets in a crappy commercial. Granted, this isn’t as bad as a former Batman doing Budweiser commercials, or Coach Norman Dale plugging a store that sells two-by-fours and caulk, but it’s still not very good. I just don’t understand what Hopper (along with Clooney & Hackman for that matter) are thinking. “Hey, I’ve won an Academy Award, I’m going to really push myself now and see if I can win a Clio!” This would be like D-Wade declaring that now that he’s won an NBA Title, he’s going to try to move to Greece and win a championship overseas. I hope that extra paycheck was worth your acting soul, Dennis Hopper!
18. Sampras & Agassi - Opposites
I love this commercial - these two guys really did seem to be two completely different personalities, and this commercial is a brilliant way to depict it. But if what they’re saying is true, how can anyone not go with Pete? Santana over Pearl Jam? Jeopardy over Seinfeld? God Andre why don’t you pick being dead over living next? But I won’t penalize Andre too much, mainly because if Nike tried this commercial in 2007, it would probably have to feature James Blake and Andy Roddick, and the banter would sound more like this:
17. Michael Jordan - Failure
Hey, if Nike can convince Michael Jordan to do an ad where he acknowledges himself as a repeated failure I’m all for it. Someone should throw Bode Miller, Charles Rogers, Darius Miles, Pacman Jones, and every other prima donna athlete who lacked the effort and focus to succeed after getting some cash in their pockets and lock them in a room, forcing them to watch this commercial on repeat. Then again, those four would probably turn the room into a wilder scene than Las Vegas during the 2007 NBA All-Star weekend. Maybe we should scrap that idea, unless we’re planning to bring home the troops from Iraq to monitor these guys.
You do have to love how Nike somehow pairs the perfect music to these bone-chilling commercials though. Just dead on with this one.
16. Tiger Woods - Hello World
Now THIS is a bone-chilling commercial. Even with all the accolades this commercial throws out there, it still didn’t completely encompass how huge Tiger would become. Maybe Nike should’ve had a chalkboard with Nicklaus, Palmer, and Hogan’s pictures drawn on it, and had an adolescent Tiger walk up and erase those pictures, because that’s the only way this commercial could really have foreshaddowed Tiger’s impact on golf and the world as a whole.
I would like a 2007 updated version, however, where the advertisement says ‘I will have my closest PGA peers urinate on their own legs when paired with me in a final grouping on Sundays’. My gut feeling is we could find a picture of Sergio Garcia peeing his pants sometime in the last 5 years. Nike also could probably eliminate the caveat about Tiger not being able to play some courses because of his skin color. I think he could pretty much buy those courses at this point in time.
15. The Michael Vick Experience
This could be the coolest commercial on this list in terms of Nike basing the commercial’s theme off of what the athlete’s actual physical attributes are (except for #1 on this list).
And while we’re here, there’s no way I’m going to make any comments about how there’s more to this ride than what’s shown in the commercial. I won’t suggest the ride then takes you to the free clinic under a Mexican alias and forces a Q-Tip into your unit to test your for certain sexually transmitted diseases. I also won’t suggest that the ride then darts off to the Georgia Dome where you flip off a hometown fan. You definately won’t hear me implying the Michael Vick experience also takes you to the airport where you must successfully smuggle weed through security, using any everyday item at your disposal. There’s no way I’m implying the Michael Vick Experience swings to a secluded pit-bull breeding ground, where you must successfully sell the cannines online to advance. I’m just above joking about any of that stuff happening.
14. Carmelo Anthony’s Last Shot
Just like the Jordan commercial I previously described, somehow Nike just fuses the music with the video perfectly in this one. That piano in the background, coupled with no words until the very end of the commercial, just gives me that spine-tingling feeling. I think I got that feeling twice today. Once watching this commercial, and once when I read this article. I’m sure it will be a facinating, um, story when that issue hits the stands…
13. The French-Canadian Goalie’s Disdain For Mats Sundin
Although this commercial’s comedic value has aged about as well as Ace Ventura: Pet Detective, I still have a guilty pleasure in finding it delightfully funny. The dialogue kills me: “That’s good. I’m not picking up Swedish people because they remind me of Mats Sundin!” Another great thing about this commercial is it reminded me how precarious it can be to take on a hockey player as an athlete to endorse a product. I mean, Mats Sundin has had a very good career with the Nordiques and Maple Leafs, but you don’t think Nike would’ve jumped all over using Jaromir Jagr, Nicklas Lidstrom, Joe Sakic, or Peter Forsberg in this spot instead knowing what we do today? It’s not nearly as bad as Nike flushing ad money into this former NBA superstar’s campaign, but I still say Nike would’ve chosen at least 5 or 6 guys instead of Sundin if they had a do-over on this commercial.
12. Michael Jordan - Frozen Moment
Since slow motion might have taken on a new significance based solely on Michael Jordan’s basketball ability, it’s only appropriate Nike emphasized slow motion heavily in one of his 9,643,651,002 commercials for the swoosh. However, I don’t get the use of the flooding sink, or the falling bike, or any of that non-related basketball stuff. Sure, this is a very good commercial (again, thank the music for a large part of that), but why not incorporate what else was really going on with the figures that were related to that game? Why not show Pat Riley in slow-motion coaching the Lakers and yelling expletives as Jordan cruises in for a dunk? Why not show Craig Hodges in slow motion grabbing his crotch on the bench as he racks up another ‘DNP - Coach’s Decision?’ That would’ve given this commercial some real believability.
11. Just Do It - Instant Karma!
I love this commercial, because I think it was from the late ’80’s and I wasn’t even 10 years old yet when I first saw it. But I remember running around the living room being so pumped up when it came on. Now granted, I may well have been the posterchild for Ritalin growing up, and John Lennon’s amazing music might have had more to do with my excitement than the actual commercial, but I still think this commercial showed how well Nike could craft an advertisement using no real huge athletes (though that guy at about 15 seconds in looks way too much like Scottie Pippen for my liking) and just an effective montage of sports clips and good music.
10. Sampras & Agassi - NYC
You know how I keep emphasizing how good the music of these commercials makes them? Well completely disregard that trait of a Nike commercial when you look at this one. Maybe it was the timeframe; the mid-90’s was the tail end of Nirvana and Pearl Jam taking grunge and ruling the pop charts, but even that fails as a justification for the music here since hearing the awful song in this ad may have been what pushed Kurt Cobain over the edge.
Nevertheless, as bad as the tunes are in this commercial, the rest of it is pretty damn cool. It may have been the first commercial to feature Sampras and Agassi, and probably was the beginning of the end for anyone really caring about men’s tennis in America. I mean, at this point (1995) these two guys were in the prime of their career, which thankfully lasted into the early 21st century, or else we might actually be duped into thinking that Andy Roddick or James Blake making an occasional Grand Slam Final every year was a cool thing.
9. Michael Jordan & Spike Lee - Is It The Shoes?
I was going to make a comment about how maybe the generation of video game playing kids could watch this commercial and realize ‘Is It The Shoes?’ was not, in fact, created by Midway when it made NBA Jam. Then I realized something. An entire generation has probably already passed who are now playing XBox and Nintendo Wii and who have no idea what NBA Jam, Sega Genesis, or Super Nintendo even is.
Or who Spike Lee is for that matter. Then again, maybe the fact that ‘Inside Man‘ is Spike’s biggest film this century, along with the Knicks’ amazing play and Reggie Miller’s retirement from the NBA, have more to do with Spike being relatively unknown among today’s adolescents, as opposed to the simple passage of time.
Naahhhh.
8. Lance Armstrong’s European Ride
God, maybe I missed something in the last couple centuries, but why don’t more advertisers use a damn piano in their commercials if there’s going to be music? It definately adds to the mystique of these things. At this point I think I could see a hybrid commercial for COMCAST and Wal-Mart, and if there was a good piano in it, I’d probably go spend hundreds with those companies. Although this is completely biased because I always liked Lance, I don’t think he was a doper, so I’m not going to make any cracks about it (it’s fair game if anyone wants to go Ivan Basso hunting, though) I also wouldn’t have been too upset if Nike could’ve thrown us an additional bone by working Sheryl Crow in here somewhere. Preferably on a beach. In a bikini.
7. Sergei Fedorov Skating Down The Rink
I love everything about this commercial, and I don’t like Sergei Fedorov at all. Where do we even start? How about the fact that there’s a clear view of a Jim Carey goalie in between the pipes? Where does his thievery of the Vezina trophy rank among all-time fluke seasons in any sport? It’s got to be pretty high on the list, considering his whopping descent into the minor leagues. I would venture to say he’s one solid arrest for something absurd like public masturbation from being able to say his hockey career parallels Patrick Swayze’s acting career, or the Road Dogg Jesse James’ WWF career. An amazingly solid apex that lasted for not too long of a time, and ultimately ended mired in mediocrity and trouble with the law.
You also have to love the almost Road Runner-esque music in this commercial, and Ron Hextall running down Sergei at the end with the zamboni. One flaw was why Nike didn’t show off Fedorov’s white skates more. If those things had gotten more national exposure, I bet the NHL could’ve experienced a reincarnation similar to what the Fab Five’s baggy shorts and black socks did for college basketball. Then again, probably not, since you could apply what I said about Nike wanting to take back Sundin as a spokesman twice as much to Fedorov.
6. Tiger Woods Bouncing Golf Ball
The simplicity of this commercial leaves me with little to talk about. The absurdity of doing what Tiger does in this commercial leaves me with nothing to joke about. Well, except the fact that none of that crap helps anyone golf.
5. Charles Barkley’s Not A Role Model
I like the message of this commercial. Normally, all I care about with commercials are their entertainment value. But Charles raises a very good point in this ad. And I love how pure Charles this commercial is; he says what’s on his mind and he isn’t a role model. Like the time he commented on TNT’s NBA Halftime show about what an amazing butt Beyonce had. Or the time he (sort of) rallied to John Daly’s defense in gambling away over $100 million. Or the time Sega Genesis put out a basketball video game starring Barkley that actually yelled at the kid playing it to ‘go get the damn ball’ if the ball got knocked loose.
Charles is not a role model.
4. Do Anything
Wow. What an awesome concept. Switching famous athletes and putting them in totally different, unbelievable sports (sans Randy Johnson as a bowler, which is scary believable). I like to write in a heavily sarcastic tone; I’m not being sarcastic at all right now. To me, this advertising idea is like Honey Nut Cheerios, Playboy, and The Bottom Line Ticker on ESPN. It just seems so obviously a great idea in hindsight. One can only wonder how this wasn’t thought of earlier. Why was there ever a time in the existence of man where these ideas weren’t being used?
3. Chicks Dig The Long Ball
This commercial may have vaulted 5 spots on my list based solely on all the questions that it posed which have been resoundingly answered in the time since it was made in the late 90’s. For instance, when Tom Glavine belts out ‘How long are they going to worship this guy?’; we now know the answer to be roughly mid-2005, when Big Mac was essentially proven to be a big, fat cheater. At this point, I wouldn’t be suprised if I caught Mark McGwire kicking his ball out of the rough the next time he goes out and ‘dominates’ one of those celebrity golf pro-ams. Hey, he’s already got his defense all worked out if someone calls him out on it: “I’m not here to talk about the past…”. What a pile of crap. Maybe I’ll try that one next time someone brings up those dead hookers in my trunk (sorry, the SNL 90’s special on NBC last Sunday got me a little nostalgiac for some Norm MacDonald humor).
One more question this commercial answers along the same lines is whether or not ‘it really is the shoes’ (a reference to #9 on this list), as the billboard alleges. Well, again, we got the answer. If shoes are illegal substances that you inject into your body to become abnormally strong, then for Big Mac, it was indeed the shoes that made him so great.
2. Air Jordan XXI
Now that we’re this deep in the list, and I’m going to start raving again about how much music and a piano can make a commercial like this great, you can officially to go tell me to marry a piano. But this is just such an awesome concept. And for those people who didn’t turn on a TV during 2005-2006, the actual commercial didn’t show Jordan’s real moves, but someone took the time to sync them on YouTube. I don’t know what kind of loser has that kind of time, but it’s got to be someone who doesn’t having anything important to do, like typing gigantic lists that a99.9% of the population doesn’t care about.
But all joking aside and getting straight to the point, I dare anyone to say that they didn’t have goosebumps watching this commercial for the first time. Just amazing.
1. Bo Knows…
Like I said when I was talking about the Mike Vick experience, this is the best commercial ever at playing up an athlete’s actual attributes. I mean, if the Vick experience captured how dynamic Mike Vick is as a scrambling quarterback, this commercial definately captured how absurdly versatile Bo Jackson was as an all-around athlete. Sure, he never played any of those sports (aside from football and baseball) at a professional level, but do you really think he couldn’t have excelled at a lot of them? I don’t.
And on that note, I’m going to pull a David Letterman Top 10 List and get out with a quick, not-funny explanation for my number one pick. I don’t have a good reason like Letterman does (apparently #1 is always really weak because the band follows up the reason and the crowd can’t be heard laughing very well on TV) for not being funny with this explanation, but then again I’m really not funny at all so it’s a moot point.
Bo knows…hockey? Still classic.
Here are some good reads:
103 responses so far ↓
1 FTH // May 10, 2007 at 4:28 pm
Since you like pianos, I’m somewhat surpised that this did not make the list somewhere:
http://www.youtube.com/watch?v=OeO7vVOzzBc
2 Oscar Ramirez // May 10, 2007 at 4:35 pm
I am really, really surprised you didn’t put any of those soccer commercials in the list. I myself love them, they’re entertaining and impressive.
Still, good list.
3 Matt // May 10, 2007 at 4:49 pm
#8 really reminds me of Forrest Gump…
4 chris // May 10, 2007 at 4:53 pm
Shame you have only included the American commercials there have been some great ones in europe as well (perhaps better then these) like the cage football series and the football (soccer) match between humans and demons with a flaming ball staring eric cantona
5 andrew // May 10, 2007 at 5:06 pm
This list is pretty much worthless since it does not have any of the very clever soccer ads they’ve had.
6 Not So Fast » Two Top Ten lists in one // May 10, 2007 at 5:14 pm
[…] The 20 best Nike commercials. […]
7 Chris Gwynne // May 10, 2007 at 5:16 pm
Is it just me or does sound not work on half of these clips?
8 Kevin // May 10, 2007 at 5:21 pm
Agreed on not including the “Move” commercial! That is definitely my #1, and gives me not only chills but frickin tears to my eyes.
Oh, and Y2K is another missed classic:
http://youtube.com/watch?v=WhF7dQl4Ico
9 Leonardo // May 10, 2007 at 5:23 pm
NO SOCCER ADS!?
10 Ivan Minic // May 10, 2007 at 5:36 pm
Truly great ads!
11 Los 20 mejores videos de Nike // May 10, 2007 at 5:47 pm
[…] de ver una en digg.com este enlace con una pagina (en ingles) que tiene los 20 mejores videos con una pequeña descripción del […]
12 MSG // May 10, 2007 at 5:51 pm
It’s criminal that you failed to mention the Y2K running ad. It’s easily their best commercial yet.
The Brazil soccer ad shoul def. be up there as well.
13 Santiago // May 10, 2007 at 5:57 pm
Hey that´s a good collection of nike spots, but i think there are some you miss, soccer ones, the spot of the brazilian national team in the airpot, the secret tournament, good vs evil, among others.
14 ::mwah:: // May 10, 2007 at 6:31 pm
The banned commercial was great - it was about bungee jumping off a bridge.
The camera showed one pair of non-Nike shoes spring up empty on the cords then the words “Nike Fits” are superimposed.
15 Quentin // May 10, 2007 at 6:53 pm
This is one of the greatest Nike adds I can remember (and I’m not even a soccer fan)
http://www.youtube.com/watch?v=SkeW3zYPOZg
16 jeremy // May 10, 2007 at 7:13 pm
In regards to the French Canadian Goalie driving the cab, I wanted to point out the cameo by Jim Gaffigan (sp?), very funny comedian, sitting in the back of the cab in a few shots.
17 Amy // May 10, 2007 at 7:42 pm
Not one soccer ad? That’s just sad.
18 Jason // May 10, 2007 at 8:26 pm
Number 10 Sampras Agassi is actually San Francisco if it matters. It was right where I worked during that time.
19 Kurt // May 10, 2007 at 8:47 pm
These are all pretty good, but you left out the real, BEST Nike ad ever, it aired during the Salt Lake Olympics in 2002. It’s a great example of how music and editing can come together to create something great, even without famous faces.
http://youtube.com/watch?v=OeO7vVOzzBc
20 Kevin // May 10, 2007 at 9:27 pm
Uh yeah, see comment #1 up there o.O
21 joe // May 10, 2007 at 9:33 pm
the street tennis commercial was filmed in san francisco, not NYC
22 I D // May 10, 2007 at 10:06 pm
I remember how impactfult he LIKE MIKE commercials were as a kid.
23 FTH // May 10, 2007 at 10:45 pm
Nike Presto - Angry Chicken
Not necessarily top 20 or so. But I found it amusing. It’s made by the same guy who did the free running scene in Casino Royale.
http://www.youtube.com/watch?v=YbIfmvdVkt4
24 Matt // May 10, 2007 at 11:06 pm
Yeah, dude, these soccer nerds have a point. I always liked the one where that guy kicked the soccer ball right through that demon’s torso at the end.
25 perez-fox.com » The Best of Nike Advertising // May 10, 2007 at 11:13 pm
[…] place for it). Instead, I refer to you Parlayer, where someone spent the time to compile a list of the top 20 Nike Ads over the […]
26 Metal Lungies » Blog Archive » Nike’s best commercials. // May 10, 2007 at 11:30 pm
[…] Over at Digg there was a link to a countdown of the Top 20 Nike commercials. Being a big Nike head (and watching way to much TV), I have seen most of them that are from my TV watching lifetime. Check the list here. […]
27 Nik // May 11, 2007 at 2:13 am
Nice list.
#6 - Tiger Woods Bouncing Golf Ball was amazing!
28 Nike+ » Nike’s 20 Greatest Commercials // May 11, 2007 at 2:22 am
[…] “The Best Of The Swoosh - Nike’s 20 Greatest Commercials“. […]
29 Ben // May 11, 2007 at 7:44 am
Not having one football (soccer) advert is a joke. What a stupid list.
30 עובד כללי » ארכיון » 20 הפרסומות הטובות ביותר של Nike // May 11, 2007 at 8:22 am
[…] לינק […]
31 Design Federation » Blog Archive » Top 20 Nike Commercials // May 11, 2007 at 10:25 am
[…] i’ve ever seen, especially if you grew up watching Jordans every move. Go check them out here and make up your own mind. This entry was posted on Saturday, May 12th, 2007 at 1:25 am and is […]
32 Roy // May 11, 2007 at 11:55 am
cool website
33 Roy // May 11, 2007 at 11:56 am
this is a bad ass website
34 Roy // May 11, 2007 at 11:57 am
fuck that nigga chris and his mama i will beat his bitch ass dumb ass hoe
35 Steven // May 11, 2007 at 1:17 pm
How can there not be any lil penny commercials? Are you kidding me? What about the Fun Police? Bracketville?
36 Amarjeet Rai // May 11, 2007 at 2:27 pm
No way is the Nike’s best commercials. These are proberly the US’s best.
I’m from the UK. The commercials here are soo much better. Not a single football (soccor) advert. Check out nikefootball.com. Some sik ones up there.
37 Robert // May 11, 2007 at 2:34 pm
I’m also shocked that “Move” is not in there… it’s the best, bar none!
38 Dave // May 11, 2007 at 2:36 pm
http://www.youtube.com/watch?v=SZjbTq4DcAQ&eurl=http%3A%2F%2Fwww%2Eparlayer%2Ecom%2F2007%2F05%2F09%2Fvideo%2Dthe%2Dbest%2Dof%2Dthe%2Dswoosh%2Dnikes%2D20%2Dgreatest%2Dcommercials
Yeah, this “Brazil soccer team in the airport” is one of the most memorable commercials of all time and you didn’t include it on the list, thus making said list null and void
39 Dave // May 11, 2007 at 2:37 pm
http://www.youtube.com/watch?v=C8yLHPBmC3M
sorry this is the link i meant to put up
40 TommyBoy // May 11, 2007 at 2:46 pm
I had to post these…my favorites.
“What if we treated all atheletes the way we treat skateboarders?”
Nike Running: http://www.youtube.com/watch?v=tM8LZdDzs-8
Nike Golf:
http://www.youtube.com/watch?v=oHsemRRvVrM
Nike Tennis:
http://www.youtube.com/watch?v=oHsemRRvVrM
41 Paul // May 11, 2007 at 3:00 pm
Blah…
this soccer advert “THE MISSION” is not in this list.
why not???
42 Henry // May 11, 2007 at 3:27 pm
Looks like your Soccer Nerd filter is down. I’ll look into it when I get home.
43 Neil // May 11, 2007 at 3:44 pm
I meant to include a disclaimer on this post I wasn’t going to put any soccer commercials on it because I haven’t seen enough of them in America to accurately gage where they should be.
44 Tim // May 11, 2007 at 3:55 pm
this list is bullshit. nice job.
45 Tim // May 11, 2007 at 3:56 pm
where’s the nike pro apparel commercial. this list is horseshit.
46 blake // May 11, 2007 at 4:03 pm
Hey smartguy, pat riley was the coach of the bulls during the time that the slow motion commercial was aired.
47 Christian // May 11, 2007 at 5:16 pm
Wow, the Nike Warriors commercials are the ones that got me. Talk about intense. I loved seeing Albert Pujols swinging the bat back and forth only to reveal a creepy wooden mask. Actually, all of the masks are pretty sick. I hate the Yankees but Mo Rivera’s mask with some sort of laser scope is amazing. And Big Ben with the skull mask with blade on top. Chills.
http://youtube.com/watch?v=O4FXx6khWtI
48 Paul // May 11, 2007 at 5:21 pm
The #2 one is prob my all time fav nike commercial ever .. for 1 good reason ..
that kid at the end .. the sympathetic/dominating look on his face as he goes by with his arms open..
“What fool… that was it?” … without even speaking a word. goosebumps for sure.
49 20 Great Nike Commercials « Snag Daily // May 11, 2007 at 8:33 pm
[…] Posted in TV, Sports at 12:33 am by snag LINK […]
50 ugh // May 11, 2007 at 8:48 pm
in video number 11, that was Scottie Pippen. Stretching with Michael Jordan. Then the next shown was Michael Johnson. So a few real athletes.
51 Robert // May 11, 2007 at 9:10 pm
Surely I was hoping for the extra-ordinary commercial called “Defy” to be played at the number one position? Or taking a cool rank among the Top 10 maybe? Most unfortunate, for this piece really illustrates how music can accompany an ad like only Nike can (at least in my opinion it does).
Be sure to watch it at: http://youtube.com/watch?v=fBBFLLokmk4
I first saw this in the cinemas where it had this huge impact on me, although the commercial played contained a trailing message that read “Walk on Air” which really complemented the “A Little Less Gravity” slogan. Alas, I couldn’t find that version on the internet.
52 Best Nike Commercials - Football Forum - NFL, CFL & College Football Forums // May 12, 2007 at 12:43 am
[…] Nike Commercials VIDEO: The Best Of The Swoosh - Nike’s 20 Greatest Commercials | Funny Sports News Picks and V… […]
53 Yo // May 12, 2007 at 9:56 am
Yeah, the guy above is right. #10 is in San Francisco, not NYC. Check out the bus and the cops. Definitely not NYC.
54 Neil // May 12, 2007 at 12:13 pm
Hey Blake - Pat Riley was never coach of the Bulls.
55 You're stupid // May 12, 2007 at 1:29 pm
No soccer ads, uh….ur stupid, this list is too american-biased….
56 ben // May 12, 2007 at 6:42 pm
the song in the agassi/sampras spot was “who is next” from a band called Wax. The song was off their record ‘13 unlucky numbers’. it is not awful. it rocked and complemented the commercial well.
57 Miguel // May 13, 2007 at 5:59 am
I only saw this once on TV, but I enjoyed it more than most of the videos on the list. Who wouldn’t love to play a stadium-size game of musical chairs?
http://youtube.com/watch?v=dVC6bvUBkRg
58 .:REBEL MAG:. » Weekly Round Up // May 13, 2007 at 11:40 pm
[…] Twenty greatest Nike commercials. […]
59 scottie // May 14, 2007 at 12:52 am
In the instant karma commercial that is scottie pippen and mj…oh and also michael johnson right after that…i would say those are huge athletes
60 6MT.net Infiniti G35/G37 Community - Top 20 Nike Commercials . . . // May 14, 2007 at 1:55 pm
[…] the shoes" are classic, but hell, nearly every Nike commercial with MJ is a great commercial. VIDEO: The Best Of The Swoosh - Nike’s 20 Greatest Commercials | Funny Sports News Picks and V… However, he did not include the following. One of my personal favorites, Nike Basketball […]
61 6MT.net Infiniti G35/G37 Community - Top 20 Nike Commercials . . . // May 14, 2007 at 3:26 pm
[…] the shoes" are classic, but hell, nearly every Nike commercial with MJ is a great commercial. VIDEO: The Best Of The Swoosh - Nike’s 20 Greatest Commercials | Funny Sports News Picks and V… However, he did not include the following. One of my personal favorites, Nike Basketball […]
62 NewsToob » Daily Links on the Toob // May 14, 2007 at 4:03 pm
[…] Nike's 20 greatest commercials - Parlayer […]
63 BT // May 15, 2007 at 10:35 am
No Nike Basketball commercial with all the streetballers and the old Nike Basketball roster.
64 Will Lee // May 17, 2007 at 11:08 pm
No Freestyle commercial? Thats basically the best, it revolutionized the sports scene in Y2K!!! It combined hiphop and sports to the fullest, and you don’t even mention it?
65 Relly D Coogi..PLease say the Coogi!! // May 21, 2007 at 1:05 am
I thought these commercials were pretty good…however the melo commercial should definitely be in here..the one when the home team lost the basketball game…I love that commercial!
66 rim // May 21, 2007 at 10:27 pm
I think you mean the Jordan XXII one
67 joshua seldon // May 23, 2007 at 3:59 pm
i like all the commercials on this website but i was woundering if i could talk to michael jordan by e-mail. my e-mail address is joshaf1@aol.com
68 joshua seldon // May 23, 2007 at 4:01 pm
thank you so much.hit me back on my e-mail
69 joshua seldon // May 23, 2007 at 4:02 pm
phone # is 757-877-1482
70 Steevo // May 24, 2007 at 1:26 pm
what about the lil penny commercials…those commercials should have been in the the 15, 10, 5 and 3 because it was that many good commercials. like when he threw the house party, the one with tyra banks, the one when they were in the locker room and ask about kevin garnett, “we had Chemistry together” you had many lil penny commercial that made Anfernee Hardaway a advertiser’s dream. you forget he was selling shoes also in his prime and u put these wack commercials up there u dont even have the air jordan commercial with bugs bunny. who made this list? a 75 year old? not a good list you need to re-do becuase you left out too manty good ones.
71 Pablo // May 28, 2007 at 11:50 pm
This list is really bad because it doesnt include any of the nike soccer comercials which are the best and most entertaining commercials nike has taken out.
72 Hostgator » Blog Archive » The Best Of The Swoosh - Nike's 20 Greatest Commercials // May 29, 2007 at 2:59 am
[…] ever bought a pair of shoes based on one good commercial. 20 good commercials maybe. But not one.read more | digg […]
73 mel // May 31, 2007 at 3:21 am
BO KNOWS!?!?! REALLY?!?!
74 Mel // May 31, 2007 at 3:25 am
BO KNOWS!?!? REALLY?!?! i mean it was a good commercial but number 1? i dont know about all of that. and im quite upset that the jordan 22 commercial isnt on the list. talk about audio fusing with the visual. thats a PERFECT example.
75 B. Brown // Jun 1, 2007 at 8:24 pm
THis list is missing some KEY commercials!! WHAT ABOUT PENNY HARDAWAY AND LIL PENNY!!! THose were better then alot of Jordan commercials. WHoever made this list deserve a slap on across the forehead!!
76 B. Brown // Jun 1, 2007 at 8:26 pm
Oh yea!!! The lebron’s commercials should b on there B4 those Carmelo commercials!!!!
77 Jeff F. // Jun 4, 2007 at 11:54 pm
Whoever took the time to sync the Jordan XXI Commercial did an awesome job. The only PROBLEM is the free throw line dunk is from the wrong contest. The footage used is from the 87 dunk contest in Seattle and should have been the 88 dunk contest in Chicago.
78 Dimitrios // Jun 5, 2007 at 1:16 am
What about the nike freestyle commercial of everyone in the dark room dribbling? Or how about the recent Nike Air force 25 commercial, and the Michael Jordan 100 ft basket commercial, come on man
79 SHAMIKIA MARTIN // Aug 30, 2007 at 1:15 pm
I like the Michael Jordan Failure commercial the most strange looks… I LOVE JORDAN NO MATTER what he does in his LIFE point blank…
80 Bill // Sep 11, 2007 at 9:28 pm
The most memorable and touching Nike commercial I can remember was from 1994 (I believe) and it was shot in b&w with all senior citizens. The tag was “I am wrinkled and I am gray, but I am not old.” Still gives me chill just saying those words. Only problem is that you can find it nowhere on the net.
81 Joe Smoke // Sep 22, 2007 at 11:19 am
This is the sorriest list I have ever seen put together. How could you bad mouth Dennis Hopper for playing the referee? I guess these are the only 20 Nike Commercials you could find or he wouldn’t have been on the list. By the way, he wasn’t portraying himself in that commercial… he was acting. I think you are probably a young kid and that’s why you don’t know about these commercials. You should have had the one with Dennis Hopper “Like a Freight Train Baby!” Ask your momma, she probably knows more about Nike commercials than you.
82 The Best Of The Swoosh - Nike’s 20 Greatest Commercials « TV Shows and Television // Oct 16, 2007 at 11:46 am
[…] read more | digg story […]
83 denzel // Oct 16, 2007 at 11:07 pm
naw son from like 9 down 2 like 1…sound wasnt workin on node of dem shyts i was gettin tight o_O
84 Kyle // Nov 3, 2007 at 1:00 pm
I just can’t believe that you didn’t include this commercial.
NIKE Streetball
85 justin // Nov 22, 2007 at 11:11 pm
I love all of your shoes the most one i like is the nike dunks.
86 justin // Nov 22, 2007 at 11:12 pm
what
87 Michael Jordan // Dec 13, 2007 at 10:03 am
Fuck this website .. !!
88 Anant // Dec 22, 2007 at 11:26 am
U really must check out the cricket advertisement made in India… won them awards and created such an impact that they aired it even in UK…
http://www.youtube.com/watch?v=UVXmHlK1xOA
89 chris // Jan 27, 2008 at 4:05 pm
Yea, Jordan commercials stay killing. I believe that most of Jordan’s old commericals were a little better then the ones of today….
90 Lamont Anthony Hatton // Jan 31, 2008 at 9:03 pm
IM A HOOPER
91 Lamont Anthony Hatton // Jan 31, 2008 at 9:04 pm
bet yall niggas ain’t fuckin wit me tho
92 Mannie // Feb 8, 2008 at 4:19 pm
What about Penny and Lil Penny commercials? That commercial had Tyra Banks bringing him to her boyfriend (Chris Webber) games.
93 Mike // Mar 10, 2008 at 11:50 am
Cant believe no soccer ads .. also Shaun Kemp ad
in the early 90’s was excellent also
94 marlen // Mar 10, 2008 at 3:41 pm
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95 mistertrees // Mar 28, 2008 at 4:16 pm
left this off
96 mistertrees // Mar 28, 2008 at 4:18 pm
http://www.youtube.com/watch?v=IL5WnqWqkrY
97 mistertrees // Mar 28, 2008 at 4:23 pm
http://www.youtube.com/watch?v=Es2fFeKCH90
98 mistertrees // Mar 28, 2008 at 4:25 pm
and this one 1999 retirement too
http://www.youtube.com/watch?v=FZSYD5OYSqc
99 Becker // Apr 20, 2008 at 11:29 am
http://de.youtube.com/watch?v=sc84iGmQgEo
100 Becker // Apr 20, 2008 at 11:30 am
http://de.youtube.com/watch?v=sc84iGmQgEo
MICHAEL PHELPS
IAN THORPE
DIEGO TARESZKIEWICZ
LANCE ARMSTRONG
101 Demetrio Guerrero // May 23, 2008 at 10:14 pm
It´s all about wearing NIke´ footwear.
102 Demetrio Guerrero // May 23, 2008 at 10:15 pm
nike´s footwear. desolé
103 Ryan // Jun 14, 2008 at 2:59 am
Your list is pretty solid I must say but the Michael Jordan “Frozen Moment” commercial should be much higher. Apparently you didn’t understand the meaning of the commercial. The frozen moment ad was supposed to display how when Michael plays, everyone stops what their doing. Not just on the court but everywhere in the world. Believe it or not I found myself frozen as I watched it. And just a little side note, at the time this commerical aired Pat Riley wouldn’t have coached the Lakers. Otherwise good list.
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